Research: Music Video Channels

Music Video Channels

Music channels are important because it offers audience a wide range of variety depending on the genre of their choice. They can also search for their favourite artist according to the genre and channel. Music channels are also popular because the main genres have a music channel dedicated only to that genre. It allows the audience to not only listen to their favourite songs but to also now see them performing through music channels.

Music channels today

 There are many music channels on today's TV to suit the tastes of most people. For example if someone enjoys rock music they can watch ' MTV Rocks' which appeals to their own taste of music.

Music channels have expanded in terms of the amount of channels that are available to the public which therefore attracts a wider range of audience.

Music channels and further attraction for audiences

Channels such as MTV base have programmes within the channel such as 'UK top 40' which consist of viewing the official singles chart and the most popular music videos of the time. It is done in the form of a countdown starting from 40 down until number 1. This keeps the audience involved and excited as they would watch the programme until the best of the music videos of the time are revealed.

How music channels are consumed (Synergy)

 There are now various different ways in which music channels can be consumed. whether it be through TV, internet and through social networking websites. The high level of interest in music videos enabled different media formats to include music videos, and people had more options to get access to music video's

There are many music channels which the people can have access too.

• MTV
• MTV Base
• MTV Hits
• MTV Rocks
• MTV Dance
• MTV Classics
• The Box
• Kerrang!
• Flava
• Kiss Tv
• Clubland
• Channel AKA

Sister channels:
Sister channels such as MTV Base, MTV Rocks, MTV Dance etc offer a wide ranging genre variety to the audience. The audience can benefit from MTV as they offer different music video channels depending on the genre.

Underrepresentation of music channels
There are several music channels that are underrepresented. One of the most notable examples would be Channel AKA. Their main music videos they show on their channel are from the Grime and UK rap genre. This type of genre attracts a small audience so emphasis on the music videos is low. They also have low budget music videos which convey that the quality of the music video is not high either. The target audience is ranged between the age of 12-20 and the majority that watch the music videos are male.

Research: Intertextuality in Music Videos

Intertextuality in music videos

Intertextual references in relation to music videos are when the artist/band has links to TV programmes, other films or other music video's. Intertextualily in music videos can boost the artist's and the single as publicity and interest in the music video would increase when relevant intertextual references 

An example of intertexuality in music videos could be Lady Gaga's 'paparazzi' music video in which at the beginning  film credits are shown which shows the characters acting in the the music video in reference to a film. Moreover there are newspaper headlines and articles intertextually refer to her own life by form of newspaper.





Example also uses intertextuality in his music video 'stay awake' as we can clearly see visual references to Alice in Wonderland by the novel written by English author Charles Lutwidge Dodgson and the 2010 film Alice in Wonderland.

 





Eminem - ' Without me' has multiple examples of intertextual references to the comic book hero's Batman and Robin. Throughout the music video the theme and narrative is told in the form of a comic book strip. Moreover, Eminem is dressed up as Robin implying he is a hero in the same form as a comic book hero.

Explain why it is used and why it might appeal to an audience
Intertextuality could appeal to the audience as it gives an insight into that artists ideologies and what they enjoy, as this would be in the interest of the audience because they idolise the particular artist/band. Moreover, the audience could find it educational or comical which would also be another beneficial point for the audience. Intertextuality could also be used because its a new idea and its interesting and popular in music videos.

Explain the criticisms that may follow intertextual references
There are also significant criticisms of intertextuality. There is the issue of the intertextual reference  used is legal and that the artist/band are legally able to use it in their video. It could also be considered as offensive to some viewers as it could convey people in negative ways.

Explain if you are going to use any intertextual references in your music video
The idea of intertextual references are appealing to use in my own music video. I could easily express an idea about something of mine and my groups choice. It is an idea that I would like to explore and consider using depending on the artist of song that I use. If i was to use intertextual references in my music video i would make it relevant to my music video and the genre of my choice.