Tuesday, 15 October 2013

Research: Music Video Channels

Music Video Channels

Music channels are important because it offers audience a wide range of variety depending on the genre of their choice. They can also search for their favourite artist according to the genre and channel. Music channels are also popular because the main genres have a music channel dedicated only to that genre. It allows the audience to not only listen to their favourite songs but to also now see them performing through music channels.




Music channels today
 There are many music channels on today's TV to suit the tastes of most people. For example if someone enjoys rock music they can watch ' MTV Rocks' which appeals to their own taste of music.
Music channels have expanded in terms of the amount of channels that are available to the public which therefore attracts a wider range of audience.
Music channels and further attraction for audiences
Channels such as MTV base have programmes within the channel such as 'UK top 40' which consist of viewing the official singles chart and the most popular music videos of the time. It is done in the form of a countdown starting from 40 down until number 1. This keeps the audience involved and excited as they would watch the programme until the best of the music videos of the time are revealed.

How music channels are consumed (Synergy)
 There are now various different ways in which music channels can be consumed. whether it be through TV, internet and through social networking websites. The high level of interest in music videos enabled different media formats to include music videos, and people had more options to get access to music video's
There are many music channels which the people can have access too.
  • MTV
  • MTV Base
  • MTV Hits
  • MTV Rocks
  • MTV Dance
  • MTV Classics
  • The Box
  • Kerrang!
  • Flava
  • Kiss Tv
  • Clubland
  • Channel AKA
Sister channels:
Sister channels such as MTV Base, MTV Rocks, MTV Dance etc offer a wide ranging genre variety to the audience. The audience can benefit from MTV as they offer different music video channels depending on the genre.

Underrepresentation of music channels
There are several music channels that are underrepresented. One of the most notable examples would be Channel AKA. Their main music videos they show on their channel are from the Grime and UK rap genre. This type of genre attracts a small audience so emphasis on the music videos is low. They also have low budget music videos which convey that the quality of the music video is not high either. The target audience is ranged between the age of 12-20 and the majority that watch the music videos are male.






3 comments:

  1. Onat, music channels are well discussed here. You provide some good information on MTV and how they now incorporate TV shows within their music channels to further appeal to their audience.

    -synergy is discussed in the wrong context. Call that section 'music channels and further attraction for audiences' and here discuss them playing shows and charts etc.
    -how can music channels now be consumed? This is synergy. On the TV, internet etc.
    -what do sister channels offer audiences and institutions? Think about the benefits MTV has showing so many different genres of music

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  2. I have made the relevant changes to my post.

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  3. Better, you can now see that you have a better understanding of synergy and show how they can be consumed differently.

    Think about how having a sister channel for MTV playing different genres will attract a larger audience as they will meet the needs of most audiences. This then allows them to continue to be the leading music video channel.

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