Oasis Academy Hadley
5 South Street
EN3 4PX
Date: 09/12/13 Album Title/artist:_______________
Project
Manager: Kemal Kargin, Bryan Osango, Onat Hasip
Release Date:
15th January 2014
Product
Overview:
Who are they?
De ’La Cruz is American rapper who started from performing on street
corners with his friends he used to record at his local studio. One day the
studio director witnessed his raw talent and decided to sign him on to his own
record label it wasn’t big but he started of doing supporting acts. This then
enabled him to expand his reputation and name. When performing in front of
large audiences it enabled people to know what his music was about and he then
developed his own fan base. De ‘La Cruz then created his first album and went
on tour. His latest album was his biggest success and the song ‘Battle scars’
has already received a lot of positive criticism and the media hype for a music
video is underway.
The Album concept:
What is it?
We created an album cover best represents the artist star image in
order to pull in a variety of different audiences. We want to create something
that will appeal to our audience and also that will reflect the genre we are making
the music video for. I am planning on using effective images of my artist
because this will then promote the artist star image enabling them to appeal
and encourage people to watch it. We are creating this album as we hope to one
day boost (artist name) star image: this in turn will boost our chances of
having a music video on the top 10 charts.
What are we doing it?
De ‘La Cruz’s debut album will have to bring success. The art work on
the album cover will be crucial in our success. The consumers should be able to
understand the values and ideologies as well as the themes the artist is trying
to portray. The pictures, fonts and backgrounds will allow us to communicate visually
to our audience. The theme of the album cover will allow the consumer to
understand it’s in the R’n’B genre, without even having to listen to the music.
What is the reaction we want?
We want the audience and the consumers to feel like they can understand
the artist. The target audience should be able to build and develop a
relationship that is different from other artists.
How will we know it worked?
We will know if our album was successful from the sale targets. We will
compare these alongside our sales figures to enable us to see if our targets
where hit. If this is met or higher than the target, we will know it was a
success. Following on, we will be hosting a focus group to allow fans and
consumers to look at our first drafts and give us there feedback. From there
criticism we will know ways in which we can improve.
De ‘La Cruz campaign dates:
Press campaign: 8th January 2014
TVC Launch: 10th January 2014
Album Release: 15th January 2014
