What is a digi pack? And the impact it has
A digipak is an advertisement insert for an album. The impact is has is that it looks at the artist and finds out further information about the
song and lyrics. A relationship is built with the artist/album.
Conventions:
- Images of artists.
- information that relate to the album.
- Needs to relate to genre text such as title of album, barcode colour.
The purpose of the digipak:
- Marketing tool that goes in the CD
- Provides information about the artists and the album
- Display information such as the different songs on the album
- Avertisement appeal to target audience. Informing the audience.
- Creates, adapts or feeds into the representation of the star image
- A product to keep hold of can be a collectors item
- Attract a particular target audience
- Buy into artist lifestyle and ideas
Elements of a digipak:
- Image of artist
- Artists names and album title
- List of songs that appear on the album
- Production company details etc
Analysing two examples that are similair to mine using the following conventions:
Michael Jackson's digipak analysis:
Some good research here into digipaks and some good analysis into products that are comparable to your idea.
ReplyDeleteTo improve;
-elements of a digipak and conventions should go together as essentially they are the same thing
-conclude with how the Michael Jackson and Usher analysis has helped you develop ideas that you will use for your own