Planning: Characters

In this section of our planning we had to decide on who our characters are going to be in our music video. We had to think of suitable characters that would fit in our music video and be able to portray the storyline in the best way possible. Characters would play a significant role in determining the success of our music video as they would have to appeal to the target audience and stick to conveying the generic conventions.

The male character that would be featuring in our music video would be Akram.

We came to an agreement that Akram would be suitable to be the character in our music video. The reasons behind this was because he is in his late teens and that would appeal to the target audience as the age range of the target audience is mostly appealing to the teenage audience. The theme of love and relationships would be easily implied as these themes are evident in Akrams own personal life which would make it easier for him to act depending because of him being familiar with the themes. Moreover, the way Akram represents himself through his choice of clothing and appearance would be conventional to the R&B genre as he wears casual mixed with smart clothing.

The female character that would be featuring in our music video would be Jessica.

We decided that Jessica would be suitable to play the female character role in our music video. Jessica is also in her late teens which would be conventional to the R&B genre, and also suitable to the theme of the song that we had chosen. Jessica's past experience as being a media student would enhance the quality of our music video as she would be familiar with the conventions that need to be met. She has a innocent look which is conventional to the R&B genre especially as a female character, as she would be more emotional than the male character, as the narrative suggests.

Planning the characters of my music video is crucial because the characters used has a important role in the success of the music video. Suitable characters used would appeal more to the target audience and consequently improve the quality of our music video product.