Planning: Audience

Identifying my audience

A part of the planning for my music video i had to identify my target audience. I had to choose an appropriate target audience and outline why and how I would appeal to them. By identifying my target audience I would use the appropriate micro-elements in my music video to keep the target audience satisfied. This would then lead to a conventional product that the audience would be happy with.

The following is the different types of audience categories that each music video could appeal to.

Target audience:

Age: 14-30. This is because the people that belong to that age category is associated with the R&B genre, and especially females within that age category because of the themes of love and relationships.

Gender: Male/Female

Race: Appeal to a wide range of races. However would be predominantly  black Caribbean and African people 

Audience category: C2 and below

Income bracket: £25,000 and below

Hobbies and interests: Dancing, fashion, music and sports

Why we picked the C2-E category:
Our song would appeal mainly to citizens within the C2-E bracket as they would be teenagers, and their lifestyle fits in with the context of the song. The theme of our song is love, therefore they would carry the same morals and attitudes to love and relationships. Moreover, the C1-E bracket would enjoy the R&B genre as they would want to aspire to the artist and their lifestyle with earning a lot of money and fame. The existing target audience for the R&B genre is also from the C2-E bracket as this was also a contributing factor as to why we picked this category. We were aware that we would follow the conventions of the R&B genre and therefore this meant that we would appeal to the same category.

The following table shows the different types of audience reactions:

The music video that I'm going to create will use the audience reaction of audience identification, this would enable me to understand if i have created a successful music video or not. This would also make the audience feel like they can relate to the music video within their own life. My music video would be on the theme of love and relationships. The audience can relate to this as they, themselves could have problems within their relationship. Moreover it is a sensitive topic to most because which would attract the audience even more.



Identifying and researching into audiences enabled me to get a better insight on the audience. This would enable me to plan the rest of my music video product based on this information that i have gathered. My product would also meet the expectation of my audience which therefore would make my product successful.