Oasis Academy Hadley
5 South Street
EN3 4PX
Onat.hasip@oasishadley.org
Date: 13th January 2014
Project Manager: Bryan Osango, Kemal Kargin, Onat Hasip
Dept: T.V. Graphics Design
Album Title/ Artist: Cruzin' To My Life
Release Date: 14th February 2014
Project Manager: Bryan Osango, Kemal Kargin, Onat Hasip
Dept: T.V. Graphics Design
Album Title/ Artist: Cruzin' To My Life
Release Date: 14th February 2014
Product Overview
De'la Cruz is American rapper who started from performing on street corners with his friends he used to record at his local studio. One day the studio director witnessed his raw talent and decided to sign him on to his own record label it wasn't big but he started of doing supporting acts. This then enabled him to expand his reputation and name. When performing in front of large audiences it enabled people to know what his music was about and he then developed his own fan base. Sean then created his first album and went on tour. His latest album was his biggest success and the song ‘Battle scars’ has already received a lot of positive criticism and the media hype for a music video is under way.
De'la Cruz is American rapper who started from performing on street corners with his friends he used to record at his local studio. One day the studio director witnessed his raw talent and decided to sign him on to his own record label it wasn't big but he started of doing supporting acts. This then enabled him to expand his reputation and name. When performing in front of large audiences it enabled people to know what his music was about and he then developed his own fan base. Sean then created his first album and went on tour. His latest album was his biggest success and the song ‘Battle scars’ has already received a lot of positive criticism and the media hype for a music video is under way.
The Magazine Advert Concept
What is it?
We need aim to create a magazine advert which best represents the artist De'la Cruz star image which will not only appeal to the target audience but also market and promote his upcoming coming album 'Cruzin' To My Life'. We aim to create a conventional R'n'B magazine advert which will appeal mainly to our target audience and also target a wider mainstream audience also. For this task I am planning on using a single main image of my artist 'De'la Cruz' standing infront of a simple white wall which will convey his costume and promote his star image enabling me to appeal and encourage the target audience.
Why are we doing it?
The magazine advert will support De'la Cruz's debut album and I believe that the artwork is as important as the artist image and information shown within this advert to help bring success and attract the targeted audience as well as a further audience also. The magazine advert created has to be a clear representation of the R'n'B genre in which the audience will immediately acknowledge what type of music to expect from this artist, as well as this his key singles, especially 'Battlescars' will be included.
Comparable products:
Released: 6th October 2008
Sales: Over 1 million to date
Consumer
Both females and males from the ages of 14 to 30.
In relation to audience categories my audience will be from the E to C1 class.
What is the reaction I want?
We want the audience and the consumers to feel like they can understand the artist. The target audience should be able to build and develop a relationship that is different from other artists.
How Will We Know It Worked?
We will know if it was successful from the sale targets. We will compare these alongside our sales figures to enable us to see if our targets where hit. If this is met or higher than the target, we will know it was a success. Following on, we will be hosting a focus group to allow fans and consumers to look at our first drafts and give us there feedback. From there criticism we we will know ways in which we can improve.
Sales Target: 25, 000
De'la Cruz campaign dates:
Press campaign: 21st January 2014
TVC Launch: 25th January 2014
Album Release: 14th February 2014
Both females and males from the ages of 14 to 30.
In relation to audience categories my audience will be from the E to C1 class.
What is the reaction I want?
We want the audience and the consumers to feel like they can understand the artist. The target audience should be able to build and develop a relationship that is different from other artists.
How Will We Know It Worked?
We will know if it was successful from the sale targets. We will compare these alongside our sales figures to enable us to see if our targets where hit. If this is met or higher than the target, we will know it was a success. Following on, we will be hosting a focus group to allow fans and consumers to look at our first drafts and give us there feedback. From there criticism we we will know ways in which we can improve.
Sales Target: 25, 000
De'la Cruz campaign dates:
Press campaign: 21st January 2014
TVC Launch: 25th January 2014
Album Release: 14th February 2014
Good evidence here on how you and your group have thought about the advert product that you are hoping to create. You identify some key elements like the release date and what audience reaction you want.
ReplyDeleteTo improve;
-provide your group logo
-what limitations might you have?