Research and planning advert: Generic conventions and analysing magazine adverts

What is a magazine advert?
A magazine advert is a form of print medium that is used to sell and market a product. in the case in which we are focusing it is a music single or album.


Purpose:

• A marketing tool that accompanies a singles/albums release.
• Provides visuel information about the artist and the album.
• Display key information such as main song,after songs, where its available.
• Creates, adopts or feeds into the represntation of the 'star image'
• Appeals to the intended target audience.
• Buy into artist lifestyle and ideas.

Impact:

• To attract the target audience into purchasing the product.
• Attracts a wider audience.
• Reveals key information about the artist
• Audience to feel a stronger relationship with the artist.

Conventions:
A magazine advert carries various conventions including:

• Main image
• Title of album
• Artist name
• Features of the song such as the song list
• Audience infprmation if neccesary e.g. parental advisery
• Key dates
• Availibility ( E.g. itunes

What to identify:

• Main image
• Star image - Dyers theory
• Colours
• Sub-images
• Typography
• Layout
• Artis and label information

Analysis of existing magazine adverts:






Main image:
The main image is a medium long shot of the artists upper body and face. We can see him looking to the side so we can only see the side of his face, he looks confident and bold which would appealing towards the target audience.

Colours:
Black and white colours being predominately used. they go well together and the colours relate to the artist. There is also a element of light colours such as blue being used to cancel out the dark effect by adding balance.

Typography:
There are varied large and smaller forms of typography. 'Wretchrospective'  is the largest wording used and it stands out as it is the the album name. The other writing is doesn't in smaller font as the information is viewed not as important as the album name.


Layout:
The image of the artist is conveyed as the most important aspect as it is big and bold, and its the most eye-catching part of the magazine advert. Under the main image all the see the writing in order of significance.

Artist and label information:
Done clearly to notify the audience about any information that is relevant.

 






















Main image:
The main image is 50 cent facing away from the camera and we can see only his back. His back is the dominant feature of the advert as it takes up the vast majority of the space. We can see all of his tattoo's and a gun as well which would interest the target audience even further.

Colours:
Mainly white and black colours used with an aspect of red. The 'Get rich or die trying' has been done in red which makes it stand out from the other colours,. The red being in the middle of the advert enhances it from standing out and being a significant part of the advert.

Typography:
All Large texts have been used. The name of the artist '50 Cent' is the largest text which makes it the most significant.

Layout:
The artists name is shown as being the first thing which conveys that its important that the audience is knowledgeable of the artists name first. The writing is well structured as it follows and compliments one and other.

Artist and label information:
There isn't any label information which doesn't make the magazine advert stand out very well and makes it looks less professional.