Planning: Artist's star image

Planning: Artist’s Star Image

In our groups we planned our artist’s star image in order to ensure that we followed conventions of the genre, and making sure that we appealed to our target audience through the way our artist was represented.  

Our artists star image is categorised  into different aspects to gain a better understanding of our artist.

I believe that the following attitudes and characteristics are conventional to the R&B genre, therefore this is how my artists would be represented:

• Confident in the lyrics and what the artists him/herself is trying to convey

• Being arrogant and sure about the lyrics

• Smart/casual not too much emphasis in costume and the way they look

The following morals and values are conventional to the R&B genre, therefore this is how my artist would be represented in relation to their morals and values and i would keep this persistant in my music video:

• Love and relationships
• Their personal image

• Having an interest in the opposite sex

The media's perception of the artists star image should also be conventional to the R&B genre, therefore this is how our artist would be percieved by the media:

• As a role model to the target audience
• The target audience would aspire to be like the star, and aim to prioritise the same beliefs and interests
• Being respected by the audience

Theories to apply:

Both Goodwin and Dyer are .the theorists that i would apply.  Both theorists concentrate on the 'star image' which would be relevant for us to portray within our artist because we would want our artist to be someone that the audience can relate to and aspire to be like. We would do this through various close ups.

Examples of artists that have influenced my artist representation:

When analysinbg artists such as Will.i.am and Usher we could find a number of relation from them to our actual artist.

Will.i.am:
Will.i.am is a well respected and well known artist in the R&B genre. throughout his music videos he is associated with the conventional morals and values such as love, and having a consistant image that is clear and consistent  Therefore Will.i.am is a prime example of an artist that has influenced our artists representation.

Usher:
Usher is well known for his love songs and interest in women in his music videos. Having this romantic nature has allowed him to appeal both to a wide range of females and males within the audience of the R&B genre. The main theme of our music video being love & relationships enabled us to relate to Usher directly as he is how we would want our artist to be like.

Morals and attitudes of artist:
Our artist would prioritise love and relationships and how it would have a pivotal role in his life, this would be conveyed through the lyrics and the stance of the artist in the music video. Image would also be essential as the artist would not want to lose the identity of being classy and respected.

Costume:
The main theme of the costume would be smart and casual. The artist would wear a slouchy beanie, with skinny fitted jeans and high top shoes to elaborate on the romantic nature of the artist as well as the song.

Lighting:
Low-key and natural lighting would be used on the artist. Low-key lighting would be used when to emphasise on negative aspect of the lyrics - breakups.

Body language and facial expression:
Both the male and female characters would be really close together. Facial expressions from both characters would be devastation and upset as there would be scenes where the female would be crying. Some scenes would consist of reserved body language from both characters as they would be alone.