Star image
Star image is the way in which an artist is represented to
the audience. The most effective way to do this is through music videos and to
a wider, international audience.
How can music videos help to boost and artists career?
- Music videos contribute to the popularity of the artist/band
- New audiences and viewers could be gained
- Financially boost the artist
- Could re-invent the image
- Portray the ideologies through the music videos
Michael Jackson case study
Michael Jackson in
the 1970’s
Target audience: Family, children.
Appearance: Really young, beginning of his career mainly
influences by his older family members. Big afro innocent child look.
Dance: Simple
dance moves, nothing fancy, ordinary in conforming with the rest of the
‘Jackson 5’
Values: Not much
as he was a child, relaxed.
Michael Jackson in
the 1980’s
Target audience:
Teenagers, mid 20’s
Appearance:
Causal, conventional to his age at the time, following fashion.
Dance: Complex
dance routines, really high in popularity. For example Thriller
Values: Confident,
attract opposite sex, love and relationships
Michael Jackson in
the 1990’s
Target audience: Mid 20’s and 30’s
Appearance: Giving
a peaceful and positive image through music videos,
Dance: Carrying
out his conventional dance moves
Values: Confident, positive star image external to music
videos as well
Michael Jackson in
the 00’s
Target audience: Older target audience mainly 30’s and
above.
Appearance:
Aiming to re-create his star image because of scandals against him
Dance: Not many
dance routines like the past, reserved.
Values: Peaceful,
trying to give out a positive image and covering up his private life faults.
Miley Cyrus Star image:
She had a cute and ordinary teenage star image in her early
career in the early 2000’s with a really young target audience. However as she
got older her star image completely changed in the way she portrayed herself in
her music videos. This had caused confusion and conflict between her fans and target
audience, some had conformed with her in the way she was, most of her initial target audience had been completely
lost and she gained a new one as her real personality had
been illustrated.
The Star Image theory could be categorised into different
sections.
Sexual Star Image – The artist/bands’ music video is based
to exploit their sexuality and their sexual nature, or to feel comfortable with
their sexuality.
Political Star Image – To express their political views
Moral Star image – To express their personal opinions on
issues that they believe are important.
Social Star Image – Music videos to represent a type of
lifestyle or ideology.
Conclusion:
In my research into Star Image I have understood what Star
image is, and the importance of it in the career of an artist/band. I have also
developed my knowledge on successful artists and their star image throughout
the years of their career. I plan to represent my star as having a social star
image in which the music video would show the character as representing a specific
lifestyle or ideology.
Some good information here on how artists use music videos to develop their 'star image' and why star image is important in the music industry. You also draw upon good examples, (Michael Jackson and Miley Cyrus) to express your ideas.
ReplyDeleteTo improve;
-introduction needs to be more detailed and read over so it makes sense
-at the end where you write 'The Star Image theory could be categorised into different sections', be mindful that it is not theory, rather different purposes to how stars can use the idea of a music video to implement a particular type of image. Can you think of a 'Star' who is associated for each different reason