Planning: Initial ideas

Initial Ideas

In the groups we were assigned too we had to come up with three music video ideas and analysing the advantages and disadvantages. We done this to to determine which idea would be most suitable to use for our music video. We all had varying ideas for what song to use because of our interests and differing choices of music we listen to. We all contributed in voicing our opinions on the song that each group member had picked.

Idea 1:

Artists: Rudimental

Song title: Powerless

Genre: Drum and Bass

Video structure: Performance/narrative based. A story.

Video content: The main idea behind the music video would be a young female girl that is helpless in love, and she is heartbroken from her lover. There would be a mixture of slow and fast paced editing depending on the pace of the music. The slower part of the song would consist of close up shots and extreme close ups on the young females face to capture the emotion. As the song gradually starts to get faster there would be more action going on in the music video. The female would be running away and trying to ‘escape’ from her love.

Advantages:

• Feeling and emotions of the characters could easily be shown through the pace of music
• Could appeal to a large audience.
• A realistic situation and common theme of ‘love’ is likely to be successful.

Disadvantages:

• Would be hard to represent a real life situation.
• Quick transition from slow paced to fast based would be hard to pull off and could be time consuming.
• Acting needs to be good

Idea 2:

Artist: The Streets

Song title: Blinded by the lights

Genre: Pop

Video structure: Narrative/performance based

Video content: The artist would be a white male in their late teens portraying his specific lifestyle in the slums of London. The urban setting would be used and at night. The struggle of the life of the male would be conveyed when he starts taking drugs and drinking alcohol. A busy main road in London would be conventional with traffic and cars being evident which shows him as being lost with having no motive in life and turning to drugs as a last resort. He would be alone to convey loneliness and him having no support from anyone.

Advantages:

•  The link between lyrics and visuals could easily be made
• Location would be easy to obtain
• Lifestyle could be easy to portray

Disadvantages:

• Themes such as drug use could cause controversy
• The music video would only appeal to a limited niche audience
• The song is a bit too long which could be hard to make a music video to.

Idea 3:

Artist/s: Lupe Fiasco & Guy Sebastian

Song title: Battle scars

Genre: R&B

Video structure: Performance/Narrative based

Video content: The video would consist of two young lovers having problems within their relationship. Essentially, the love life of the couple is not going so well and they are in battle to fix that in order to keep each other. Both characters would be shown as heartbroken with scenes showing how their relationship was in the past, and as the song goes on how their relationship has declined in the present and has come to the point of ‘breaking’ The music video would also go against Mulvey's Male Gaze theory as the female would not be represented in a sexual way and both the male and female would be conveyed at equal terms with each other.

Advantages:

•  R&B genre is popular and has a large target audience
• Theme of ‘love and relationships’ would appeal to a wider audience
• We as teenagers could relate to the song and have a wide range of ideas to include in the music video

Disadvantages:

• Could be hard to find two characters willing to perform
• The mise en scene of objects to use in the music video could be hard to obtain

Discussing different ideas allowed us to be aware of each other’s viewpoints and the strengths in our ideas would contribute to the making of our music video. We are also able to see what idea would be better than what idea, and eliminating any ideas that would be challenging or not suitable to commit to.